Ice Spice stars in SKIMS’ new shapewear collection campaign
Ice Spice is the latest star to appear in a campaign for Kim Kardashian’s shapewear brand, SKIMS.
The “In Ha Mood” rapper has been enlisted by the brand to debut a brand-new range of SKIMS shapewear.
She features in the campaign alongside her “Boy’s a liar” collaborator, PinkPantheress, as well as RAYE and Nessa Barrett.
This includes the all-new ‘Everyday Sculpt Collection’, a selection of lightweight, everyday sculpting bralettes, thongs, bodysuits, and more.
While the ‘Seamless Sculpt Collection’ has been updated with eleven new cuts, plus the now-viral Seamless Sculpt Bodysuit also received an upgrade.
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According to the brand, their bodysuits now have a waitlist of more than 1.5 million customers after they went viral on TikTok.
The new campaign marks a first for UK artist PinkPantheress, who rose to fame through TikTok during lockdown.
“I loved being a part of SKIMS’ latest shapewear campaign. These styles empower me to try clothes I wouldn’t have tried before and make me feel so comfortable and secure,” the artist said.
She recently achieved a top a top five hit in the UK, US, Australia and Canada with her track, “Boy’s a liar”, which also featured a remix with Ice Spice.
“SKIMS just gets it and makes me feel extra snatched,” said the The Bronx-based rapper.
Meanwhile RAYE, who will embark on her biggest headline tour to date in 2023, said: “SKIMS has changed the game when it comes to inclusivity and representation, and I’m honoured to be a part of its community of confident women.”
The latest collection from SKIMS will be released on 27 April and you can shop it at skims.com.
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