Kim Kardashian launches new range that’s ‘like a boob job in a bra’ with Skims

Aug 16 2023
Written by Jonny Yates

Kim Kardashian’s Skims is releasing the new Ultimate Bra range. (SKIMS)

Kim Kardashian’s label Skims is launching one of its most innovative products yet – the Skims Ultimate Bra.

The new push-up bra from the brand is described as “a boob job in a bra” and was created using 3D scans and moulds of real women’s breasts.

The collection will launch on 17 August at 9am PT / 12pm ET exclusively at skims.com.

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In a clip on the official Skims YouTube channel, Kardashian debuted her new bob-style haircut, as well as the new range.

She said: “This bra is going to change the game. After years of development and fittings, this is the ultimate bra.

“This bra is different, it’s a complete transformation. We designed the ultimate bra to give you the total package: perfect lift, perfect shape, perfect feel.”

“It’s kind of like a boob job in a bra,” she added.

Discussing the process of the ultimate bra’s creation, she said: “We studied so many women’s busts using 3D scans, including my own.

“And inch by inch we developed these really natural looking cups that have a graded teardrop shop that sits seamlessly under clothing.”

She added that it creates “a totally smooth and natural look” under your clothing.

Traditionally, push-up bras have used one large foam pad within its cups, while the Skims Ultimate Bra boasts tapered foam cushions to provide a graded fullness and more natural, teardrop shape.

One fan commented: “It’s gonna be a bra burn party for all my bras when this launches!”

Another said: “Wait but like this actually looks so good?”.

While others didn’t need much convincing, with one saying “Immediately sold” and another wrote “Kim can literally sell me anything”.