Savage x Fenty teams up with Anitta for their latest campaign

Anitta is the latest star to team up with Savage x Fenty on a campaign.

Savage x Fenty has teamed up with popstar Anitta for their latest campaign.

The singer is the newest brand partner for Savage x Fenty as she poses in their Crystal Crush collection.

The new collection is now available to shop exclusively at and

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The singer said: “Savage x Fenty resonates a lot with me because my work and my art are also about love, confidence, and feminine empowerment. It means the world to be a part of such an important movement.”

She’s wearing the new Crystal Crush collection, a range to pair with your swimsuit to elevate your beach or poolside look – or to wear on its own.

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The star pairs the Crystal Crush Chain Bralette with the Crystal Crush Chain Skirt alongside gold jewelry.

Discussing body representation within the industry, the singer told Glamour UK: “We can see some changes in the fashion industry coming from some brands.

“However, I’d be lying if I said this is already a global phenomenon and that every single brand is really connected to these ideals. But Savage x Fenty definitely is one of them. I have great hopes for the industry, one day, realizing the value of diversity.”

Savage x Fenty has regularly featured models of all sizes, genders, sexualities, ethnicities and body types in their campaigns and fashion shows.

Anitta stars in the Savage x Fenty campaign.
Popstar Anitta appears in the Crystal Crush campaign. (Savage x Fenty)

“Inclusivity is the love language Savage x Fenty uses to embrace femininity,” said Anitta. “We should all be able to express our sensuality and just how good we feel about ourselves, and Savage x Fenty is all about celebrating this freedom of being. I’m such a fan.”

The brand recently dropped its first ever maternity range, which features three nursing-friendly styles including the Savage X Cotton Maternity Bralette in black, grey or navy.

To shop the new Crystal Crush collection and more head to and