Pride Month 2023: all of the brands releasing collections and supporting LGBTQ+ charities
To mark Pride Month 2023 a number of big and independent brands have released Pride collections.
Taking place during the month of June, it celebrates how far LGBTQ+ have come while also recognising the work that still needs to be done.
Over the past couple of years, big name brands have started to release clothing collections, often covered in rainbow colours.
However, some have come under fire for chasing after the “pink pound” during Pride Month and ignoring LGBTQ+ people for the rest of the year.
To become better allies, a number of brands have collaborated with LGBTQ+ artists for their collections and campaigns.
Others have also highlighted exactly how much money they’ll be donating to LGBTQ+ charities or what amount of proceeds from the clothing sales will go to charity.
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Below we’ve compiled a list of brands that are celebrating Pride 2023, and most importantly where they’re donating to.
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Dr. Martens has teamed up with Japanese artist Fuyuki Kanai, who has designed a manga-inspired version of its classic 1460 boot.
The illustrations by Kanai promote inclusivity, community and queer relationships. It marks the first in a three-part series, which sees the brand collaborate with three artists on Pride products this year.
Dr. Martens continues its partnership with a $200,000 commitment to The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for LGBTQ young people.
The boot is available from selected stores and drmartens.com.
To mark Pride Month 2023, the retailer has teamed up with LGBTQ+ artists to create capsule collections.
They’ve also confirmed a continuing partnership with GLSEN, which creates affirming, accessible and anti-racit spaces for LGBTQ+ students.
Target’s 2023 Pride capsule collection is available to shop in-store and at target.com.
Adidas has released its “Let Love Be Your Legacy” collection inspired and designed by Rich Mnisi.
The collection spans both lifestyle and performance pieces featuring silhouettes across Adidas Originals, football, cycling, sportswear and swim. This includes a take on the brand’s popular Stan Smith shoes.
They have also teamed up with Tom Daley, who has written a love letter to sport, which he says is “a space for everyone”.
Abercrombie & Fitch
Abercrombie & Fitch has released its “Proud Year-Round” collection, which the brand say isn’t just their campaign headline but “part of our brand”.
It features apparel and accessories embellished in rainbow colours and featuring the PYR logo, as well as the return of their gender neutral fragrance, Pride Fierce.
They’ve also confirmed a $400,000 donation to The Trevor Project as part of their ongoing partnership.
Reebok has released a genderless apparel and footwear collection to mark Pride Month.
Entitled ‘Unity by Rebook’, the first of a number of genderless ranges has been designed for every body, the brand says.
Reebok has confirmed a $15,000 donation to Whittier Street Health Center’s LGBTQ Youth Wellness Program.
To shop the entire collection head to reebok.com.
Craft Gin Club
The Craft Gin Club has teamed up with award-winning distillery, Wessex Gin to bring gin fans an exclusive Pride bottle.
The limited edition ‘Respect Gin’ is presented in a stunning rainbow bottle and gives London Dry Gin “a refreshing citrus twist”.
It’s also been confirmed that for each bottle sold, Craft Gin Club will donate £5 to Across Rainbows to support the LGBTQ+ community.
To shop the bottle from 1 June head to the Craft Gin Club website.
American Eagle has teamed up with influencer Olivia Ponton for a colourful collection of genderless t-shirts, boxers and accessories to mark Pride Month 2023.
To mark the range, the retailer will continue its support to It Gets Better Project by donating $100,000.
The collection is available to shop in-store and at americaneagle.com.
Katy Perry Collections
Katy Perry is partnering with an LGBTQ+ organisation to raise vital funds during Pride Month.
Her shoe brand, Katy Perry Collections is teaming up with the Hetrick Martin Institute, a centre for LGBTQ+ youth.
Throughout the month of June, a portion of proceeds from sales of select styles will be donated.
This includes the Skatter Classic, pictured above, The Rizzo, The Busy Bee criss cross slides, two pairs of flip flops, The Geli Stud and The Geli Slide Thong, a high heel, The Uplift Pump and The Vivvian Flower Sandal.
The new range from Disney and Star Wars features a limited edition Pride version of BB-8 as well as a pin version.
There collection also features a Pride-themed Droid Factory multipack, which features six Star Wars Astromech droids from all over the galaxy.
The Walt Disney Company say they “proudly work with nonprofits throughout the year to support the LGBTQ+ community globally”.
For Pride Month, Hunter is releasing a one-of-a-kind clog that features the colours of the Progess Pride flag.
To mark the release of the special edition clog, Hunter has confirmed they’re donating 100 percent of the proceeds to a long-standing partner, Outright International.
The gender neutral clog will be available to shop from 1 June via hunterboots.com.
Apple has released its limited-edition watch face and band to mark Pride Month, which features the colours of the inclusive pride flag in geometric shapes.
For 2023, the tech giant has released a new design that they say has been “inspired by the strength and beauty of the LGBTQ+ community”.
They’re continuing their work with Equality Federation Institute, GLSEN, The Trevor Project and more.
The Pride Edition Sport Band will be available in-store from 24 May and online from 23 May.
Jean Paul Gaultier
Jean Paul Gaultier has dropped a new edition of its annual Pride bottle.
This year the “Get Used to It” bottles are a nod to the brand’s slogan present in the 1994 spring/summer collection t-shirts.
The world-famous bottles mimic the shape of a naked torso and have nose-catching notes of woody citrus paired with orange and neroli for a zesty yet decadent scent experience.
The brand has partnered with organizations such as The Center in New York City, Le Refuge in France, COGAM in Spain, and Casa Arcobaleno in Italy.
To mark Pride Month, Dockers has released a five-piece capsule collection including t-shirts, shorts, sweatshirts and tank tops.
The designs include colourful sunburst graphics in the inclusive Pride flag colours, and American Sign Language symbols for “peace” and “I love you”.
They’ve also confirmed a partnership with LGBTQ+ charity, Stonewall Community Foundation for the sixth year running.
Ugg has released an all-gender capsule collection to mark Pride Month, which features a rainbow camo print.
The range includes a new version of their Tazz slipper, matching bralette and shorts, a bag and a jacket.
To mark Pride Month, Ugg is donating $125,000 to the It Gets Better Project, which seeks to uplift and empower the LGBTQIA+ community.
Yankee Candle and Friday Collective have each released a new candle to mark Pride Month and spotlight the work of Rainbow Railroad.
Yankee Candle is releasing Love for All, with notes of peony, driftwood and amber while Friday Collective is releasing Free to Be, blending dewy greens, rain drops, rose petals and wood moss.
After launching its partnership with Rainbow Railroad in 2022, Yankee Candle will again show its support by making a contribution, providing direct financial funding to keep individuals safe in emergency situations.
Skagen has released a limited edition collection to mark Pride Month, including two watches and a rainbow stainless steel bracelet.
The brand has also confirmed that 100 percent of proceeds from the collection will be donated to InterPride until 30 June.
To shop the Skagen Pride range head to skagen.com.
Converse has dropped a collection of apparel and footwear as part of its ‘Proud to Be’ collection.
The brand has also confirmed their “ongoing Pride commitment” that supports “the transformative work of our community partners to create spaces and opportunities where LGBTQIA+ youth around the world can thrive”.
This includes It Gets Better, Ali Forney Center, Homotopia Fest, Bagly, The Theater Offensive, IGLYO and COC Nederland.
Vans has released its ‘Together as Ourselves’ collection to celebrate Pride Month.
The range features Pride editions of its classic silhouettes including the Old Skool shoes, as well as apparel pieces with t-shirts and hoodies.
Alongside the collection, Vans is donating $200,000 from the Checkerboard Fund at Tides Foundation to organisations committed to advocating for and providing the space, access and community needed to uplift the LBGTQ+ community.
Fossil has released a three-piece collection to mark Pride Month.
This includes a stainless steel watch, band ring and chain necklace all featuring details including the progress Pride flag colours.
They’ve also confirmed their continued partnership with partnership with The Trevor Project. Since 2021, the brand has donated more than $275,000 to support crisis services, education and advocacy programmes for LGBTQ+ youth.
To shop the limited-edition collection head to fossil.com.
Hollister has teamed up with long-term partner, GLSEN to co-create a gender-inclusive Pride collection.
The range features graphic t-shirts, hoodies and shirts as well as more muted pieces including a matching hoodie and shorts set.
They’ve also confirmed that they’re donating $250,000 to GLSEN, to help create safe and affirming spaces in schools for all LGBTQ+ students.
Levi’s has dropped a gender neutral collection featuring statement denim and ‘Radical Love’ merch.
It features t-shirts, tank tops, tote bags and bucket hats, as well as a gender neutral dress in a sheer purple.
They’ve also confirmed a $100,000 donation to Outright International, a global organization working to advance human rights for LGBTQ+ people all over the world.
To mark Pride Month, lingerie brand Bluebella has released reimagined editions of their bestselling styles and teamed up with queer singer Girli for the campaign.
They’ve also confirmed that 10 percent of sales will be donated to OutRight International, a human rights organisation supporting LGBTQ+ people around the world.
The Bluebella Pride collection is now available to shop at bluebella.com/pride.
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